A. Lange & Söhne

SJX
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Lange 'Homage to FA Lange' Singapore launch press conference with Sincere Watch Ltd

Lange is currently showing the Homage to FA Lange set in the Asia Pacific, with Singapore being the most recent stop. The Homage set comprisese the Tourbograph, Lange 1 Tourbillon and 1815 Moon Phase cased in honey gold and is dedicated to Lange's founder, Ferdinand Adolph Lange, for whom 2010 is the 165th anniversary of his birth.

Together with leading SE Asian retailer Sincere Watch Ltd, Lange's long time partner and one of the major factors in establishing Lange in the region, Lange presented the Homage set to a select group of journalists earlier today. The press conference was held at the newly opened Fullerton Bay Hotel, a posh boutique hotel built on a disused pier with a stunning view of the Marina Bay Financial Centre.

Yesterday Sincere and Lange co-hosted a thoroughly enjoyable dinner to showcase the range to a small group of collectors at the same venue; my report for that will come soon.

Patrick Tan, the eloquent head of the Sincere Watch Academy and a watch enthusiast himself, opened the session with some brief comments.

Arnd followed with a walk through Lange's history as well as significant products and developments, like the Tourbograph, Datograph and Lange 1 Time Zone for instance.

Even though the Homage set is formally dedicated to FA Lange, Arnd also mentioned Walter Lange and Gunter Blumlein, who were both responsible for the modern incarnation of Lange. 

The watches were then shown to the attendees....

More photos in follow-up posts.

- SJX

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